Béatus, a new collection of fine fragrances, has announced its first major distribution partnership with Neiman Marcus. Béatus is now available at Neiman Marcus St. Louis as well as online at NeimanMarcus.com.
 
Co-created by longtime beauty industry veteran, Gabriel Reboh along with Billy Busch, most widely known for his association with the American beer empire, Béatus has a mission to combine French elegance and a strong dedication to quality.
 
The luxury department store will carry the inaugural collection from Béatus, offering six highly concentrated eau de parfums crafted with fine ingredients from Grasse. Each perfume has its own distinctive scent profile drawn from nature, culminating in a unique sensorial experience that embodies the boldness and richness of the brand.
 
“Having been immersed in the fashion and hair industry for over 25 years, I was ready to take on a new adventure and dive into the world of perfumes,” said Gabriel Reboh. “I’m excited for Neiman Marcus customers to experience the products first-hand and feel our commitment to excellence.”
 
“We are thrilled to be partnering with Neiman Marcus, a leader in cultivating iconic lifestyle brands, and we are elated that our first brick and mortar location is in my family’s hometown of St. Louis,” shared Busch. “We always felt this would be a natural extension into a new category for our business.”
 
Offering a well-balanced, sustainably produced fragrance at an affordable price is a key pillar of the Béatus brand. Joining the repertoire of fine fragrances at Neiman Marcus will allow for greater accessibility and visibility at launch with their core consumer.  
 
Béatus plans to expand its portfolio this year, becoming a distinguished global lifestyle and beauty destination. The brand says it is poised to further develop its retail footprint in America with additional doors and consumer sampling opportunities.